Project Brief
Parrish Art Museum recently re-opened its doors in the East End Long Island with a brand-new building and ambitions to become an arts mecca for the region. Its marketing team is seeking to aggressively reinvent the Parrish Art Museum through an innovative brand identity system. In order to remain relevant and appeal to younger generation and crowds in today’s dynamic fine art scene, Parrish Art Museum focus more on cultural engagements and museum experience.
The new museum building houses 7 galleries for the permanent collections, and 3 galleries for temporary collections, a cafe , a larger lobby area and a theater for films, lectures and performances . The museum wishes to investigate a range of identity/product directions, in order to provide a new way to experience art with a sense of place afforded by no other museum.
Target Audience: Fine art and nature enthusiasts, 13 – 50 years old.
Mission Statement
Inspired by the natural setting and artistic life of Long Island’s East End, the Parrish Art Museum illuminates the creative process and how art and artists transform our experiences and understanding of the world and how we live in it. The Museum fosters connections among individuals, art, and artists through care and interpretation of the collection, the presentation of exhibitions, publications, educational initiatives, programs, and artists-in-residence. The Parrish is a center for cultural engagement, an inspiration and destination for the region, the nation, and the world.
